An Amazon-focused private-label brand specializes in portable electric food warming solutions and holds a leadership position in its category. With over 23,000 reviews averaging 4.5 stars, the brand has demonstrated impressive growth and financial health, scaling from $7.0 million in FY2024 to $13.3 million in FY2025, with recent gross sales reaching $14.3 million and an SDE of $2.17 million. Operating for seven years with a small, remote 4-person team, the business maintains a 76% gross margin and a 5% return rate. The brand operates across 13 Amazon country accounts, with significant sales in the US and Europe. Marketing efforts are predominantly driven by Amazon PPC, though supplementary channels like a Shopify store and TikTok Shop offer potential for revenue growth. The company benefits from a sizable email database, which is currently underutilized in generating significant revenue. Product offerings focus on three flagship SKUs, holding a premium over competitors due to proprietary designs and trademarks across key markets. New SKUs are planned, targeting further revenue growth. Operationally, the business uses direct sourcing from China with third-party quality assurance, and fulfillment via Amazon FBA. The current inventory is valued separately from the sale. Potential growth areas include expanding EU operations, activating the email database, increasing off-Amazon channel revenue, exploring retail distribution, negotiating more favorable freight terms, and continuing product line expansion. The business is being sold due to the founder’s pursuit of new ventures, with operational momentum and a team capable of running independently. The structured sale includes all business assets and full transition support.