Business Overview

This is a direct-to-consumer men's wellness brand operating in the US market. Launched in late 2024, the business scaled to approximately $6.8M in revenue in its first full year of trading with strong profitability and a fully built in-house team. The following year is on pace for continued growth, with approximately $3M generated in the first several months.

Key Highlights

• Approximately $6.8M revenue in first full year of trading at approximately 27% net margin
• Approximately $3M revenue in the first several months of the following year at approximately 20% net margin
• Low refund rate (approx. 2-3%) and low chargeback rate (<1%)
• 300k+ email list with 15-20% repeat customer revenue monthly
• Fully in-house team of approximately 15 across creative, media buying, operations, and fulfillment
• Founder no longer involved in day-to-day operations
• Diversified acquisition across Meta, Google, email/SMS, direct traffic, and Amazon

Operations

The business operates primarily through Shopify and marketplace channels with an internal team handling creative production, media buying, operations, sourcing, and customer support. Fulfillment is managed through established third-party logistics partners. The founder is not involved in daily execution. Existing management and systems operate the business independently.

Marketing

Growth is driven by a diversified paid and owned acquisition ecosystem including paid social, search, email/SMS lifecycle marketing, direct response funnels, and marketplace channels. The business has built significant in-house creative infrastructure with high-volume weekly creative output and systematic testing frameworks.

Growth Opportunities

• Amazon expansion
• Additional product launches
• International expansion
• Expanded retention and subscription initiatives
• Affiliate and creator partnerships
• Broader omnichannel acquisition strategies

Reason for Sale

The founder is exploring a sale while continuing to actively grow the business. The business is not being sold due to distress or performance decline.