The mobile wallet marketing tool, developed to address online marketing challenges, enhances attendee engagement and participation in scheduled online events. This tool shifts the focus from traditional email reminders, which often get overlooked, to using mobile wallet passes compatible with Apple Wallet and Google Wallet. Such passes remain visible on registrants' phones, enabling direct communication through lock-screen notifications and providing one-tap access to events. Upon registration, attendees receive a wallet pass comprising the event's name, date, time, a "Join Now" button or direct link, auto-updates for any changes, and timed push notifications leading up to the event. This approach eliminates the need for app downloads or complex setups, ensuring ease of access by simply adding the pass to their mobile wallet. This tool is particularly beneficial for a wide range of users reliant on live event participation and conversions, including webinar hosts and marketers, course creators, coaches, agencies, consultants, SaaS companies, and event producers. It addresses common issues such as forgetfulness, distractions, and difficulty in locating access links. The tool streamlines the participation process by significantly reducing friction and making events hard to ignore. Wallet passes provide reminders where attendees focus their attention most – their phones – and maintain access to event details persistently. Additionally, it offers a less crowded engagement channel than email, with timely notifications that cut through the noise. By doing so, the tool ensures more attendees not only show up but also remain engaged and take action, thus offering a simple attendee experience and a reliable solution for the host.