The business in question is a design-focused direct-to-consumer tech accessories brand specializing in premium phone cases and accessories for higher-end products. In 2025, it generated around $450,000 in revenue, leveraging a global customer base across the US, Europe, and Asia. The brand gained significant attention when an NBA player organically endorsed it on social media, enhancing its credibility and visibility. The founder is seeking to sell the business due to personal cash flow management issues and burnout, despite strong brand fundamentals. Key features of the brand include its strong design-driven identity, successful endorsement from a notable athlete, and a well-established supply chain and fulfillment process in China. The business primarily operates via a Shopify-based platform, with most revenue deriving from online sales complemented by effective paid advertising on platforms like Meta, TikTok, and Snapchat. Operations require an estimated 10-15 hours per week, involving ad campaign management, order fulfillment, and customer support. The target customers are design-oriented tech users in various regions, drawn by paid social ads and organic exposure. The business boasts a solid customer base with repeat purchase behavior and engagement, especially for its pricier products. Financially, while product-level margins are strong, growth has been hindered by inconsistent reinvestment in advertising and inventory due to cash flow challenges. The sale includes the Shopify store, brand assets, ad accounts, and supplier contacts, with no outstanding debts. The ideal buyer would be experienced in DTC operations and adept at managing finances and paid traffic, with transitional support available for a smooth handover.