An established online business specializing in anime-themed lamps and room decor is up for sale. This Shopify-based brand operated primarily through organic social media traffic and a dropshipping fulfillment model. In 2024, the business achieved a revenue of $123,000, primarily from organic sources, with only minor ad testing. By 2025, the lack of consistent content posting and optimization efforts caused revenue to decrease to $7,247, with current monthly revenue around $600, yielding a profit of $300 to $400.
The brand boasts a substantial social media presence, including 94,000 Instagram followers, 22,000 on TikTok, 21,000 on Facebook, and 5,000 YouTube subscribers, driving the majority of sales in its active phase. An email list with 41,000 collected addresses offers potential, though only 684 subscribers remain active due to its unmaintained state. The business model demands minimal weekly management and features automated order fulfillment, negating inventory requirements.
Opportunities for growth lie in resuming consistent content posting, reactivating the email list, structuring a scalable ad strategy, and exploring limited-edition or seasonal product launches. The sale includes the fully-built Shopify store, domain, all social media accounts, supplier contacts, and creative assets. The current owner, who managed the business solo, seeks to sell due to a shift away from content creation, deeming themselves no longer the ideal person to propel its growth.