The text outlines a sleep products brand created by a founder with personal experience using mouth tape. This direct-to-consumer brand specializes in a premium mouth tape product designed for improved sleep quality and health. The product boasts high gross margins of 80-90% and has potential for repeat purchases through a subscription-style refill model. Customer acquisition has been successful via Meta ads, although current marketing efforts are limited by the founder’s availability. The business operates with minimal overhead and no long-term contracts, shipping products from the founder’s home while managing inventory and customer support with a low weekly time commitment. The customer base mainly consists of health-conscious individuals focused on sleep optimization, with approximately 90% located in Ireland and the EU. The consumable nature of the product supports repeat purchases, with a current customer retention rate of 8%. Financially, the brand generated around $7,000 in revenue primarily during active ad campaigns; however, marketing constraints led to an overall break-even financial performance. Growth opportunities include expanding into new marketing channels, exploring new geographic markets, enhancing product bundling, and increasing customer retention through subscriptions and email marketing. Transitioning to a third-party logistics provider could also reduce manual fulfillment efforts. The founder is selling the business due to time constraints but offers post-sale support, guidance, and strategic ideas to help the new owner expand the business.