The business described operates in the ice bath industry, with a well-structured setup including an appealing website and strong branding. With over 300 ice baths in stock, this turnkey operation boasts impressive infrastructure and a notable industry reputation, including more than 45 verified reviews with a high rating of 4.78/5. Despite this, sales have diminished as the founders have moved away from day-to-day operations, with peak monthly sales figures previously reaching £4,000-£6,000 without paid advertising. This decline is attributed to the absence of active marketing strategies and management, suggesting potential for growth for someone experienced in driving website traffic or using advertising effectively. The business, founded in 2023 in response to the scarcity of accessible and affordable cold plunge options in London, partners with Wim Hof Method instructors and aims to make cold water exposure widely available. Originally established to offer high-quality, affordable alternatives to the limited existing options, it promotes the benefits of cold exposure and breathwork. Operational infrastructure includes a partnership with a third-party warehouse in Austria for storage and distribution across Europe and the UK, along with international shipping capabilities. The business runs efficiently on Shopify, requiring minimal maintenance. Financial performance has been hindered by neglected affiliate relationships and social media presence, with small profits still being realized after essential expenses. The company is committed to providing excellent after-sale care, suggesting that the right buyer could rapidly scale operations with minimal effort.