The app, MyPT, is a comprehensive fitness platform that serves as a personal trainer and nutritionist, accessible via both major app marketplaces. It generates customized meal and workout plans via a robust AWS-hosted backend, utilizing the Katch-McArdle formula for basal metabolic rate and total daily energy expenditure calculations. The app's workouts adapt to each user's skills, promoting personalized fitness experiences.
MyPT has tapped into B2B revenue through its gift card system, integrating with a popular payment and reward infrastructure. This connection offers significant expansion opportunities for new ownership. The technically advanced app integrates with various platforms like Firebase, OneSignal, and Mixpanel, allowing for detailed user insights and a full marketing stack.
With minimal operational requirements (roughly 1–2 hours weekly), the app is optimized for both business-to-consumer (B2C) and business-to-business (B2B) growth. Its infrastructure supports automatic scaling, reducing the need for continued development and offering a solid foundation for further business expansion.
Financially, MyPT has generated initial revenues through B2B efforts, with additional potential for direct subscriptions. Running costs approximate £130 per month, with recent little marketing effort, presenting growth opportunities for new management.
The business is for sale, complete with the entire coding, domains, and assets, offered around £10,000 to £15,000 GBP ($12,500–$18,750 USD). Given its established infrastructure and existing revenue channels, MyPT offers an attractive investment for individuals focusing on growth rather than development.