Founded in 2019, the company operates in the Divi extension niche, offering a B2B model primarily targeting web designers, agencies, and SMB owners. The primary revenue stream is a yearly membership subscription, supplemented by affiliate links, paid guest posts, and commissions from sales in the Divi Marketplace. As of May 2022, the company has 3,000 active subscribers on its newsletter. The company’s website features a five-year-old blog with 2-3 unique posts per week, attracting 7,000 unique monthly visitors—mainly from the US, Germany, India, the UK, and France. The company offers two WordPress plugins: a premium popup builder and a free one, the latter being the most popular plugin in the Divi Marketplace with over 19,000 downloads and 100,000 active installations. This free plugin plays a key role in driving traffic and generating leads. Leveraging its blog as a primary traffic source, the business includes affiliate links to monetize content. It engages its audience through a weekly newsletter, promoting sales campaigns. The subscription model provides comprehensive access to all their premium content. Their lead generation is largely organic, with the free plugin acting as an initial touchpoint for potential customers. Operational tasks encompass plugin development, marketplace management, customer support, sales preparation, content creation, and general administration. Future monetization opportunities involve enhancing marketing campaigns and increasing customer purchase value. The business is being sold as the current management seeks to focus on coding rather than administrative duties, aiming for a buyer experienced in managing WordPress products. The sale includes the website, brand assets, internal documentation, and social media accounts, with post-sale support being offered.