The digital marketing agency, established in 2017, offers lead-generation and Pay-Per-Click (PPC) services to a North American clientele. Operating on subscription and performance-based models, the agency is noted for its strong recurring revenue and high-profit margins. It has a client base of over 50 active customers, predominantly small business owners in the home services niche who benefit from efficient strategies, extensive automation, and a personalized "white-glove" service. Despite offering no-contract services, many clients have remained for over four years, aided by proactive account management that minimizes churn.
The agency employs a streamlined onboarding process through an automated tech stack that manages notifications, landing pages, and client communication. The team comprises the owner and seven contracted employees, including a CEO, a marketing director, an account manager, campaign managers, a virtual assistant, and a sales representative. These contractors are experienced, having worked with the company for two to five years.
Monthly expenses range from $7,000 to $9,000, primarily for contracted employees, technology tools, and optional ad spending. Assets available for prospective buyers include client and employee contracts, CRM access, customer databases, domains, marketing materials, and social media accounts. Opportunities for growth exist by expanding services to additional niches, adding services such as SEO, graphic design, and web development, and geographically expanding to regions like the UK and Australia. The agency is being sold as the owner shifts focus to a new software venture, with post-sale support provided.