The founder of a successful woodcraft business, initially established with dedication and passion, seeks a new leader to guide future growth. Despite thriving in the Portuguese market, the founder believes in the brand's untapped potential internationally but is now focusing on a new project, leaving limited time for business management. The brand, known for its sustainable wooden sunglasses, emphasizes elegance and environmental responsibility. Since launching in 2016, it has carved a unique niche through its online store. The Shopify-powered platform offers seamless transactions, competitive pricing, and efficient shipping, ensuring an exceptional customer experience. The business boasts a loyal customer base, with a noteworthy 18.75% returning customer rate out of 6776 customers. Through effective email marketing and incentives, the brand encourages customer loyalty and repeat purchases. Additionally, it maintains strong social media engagement, with 62,000 followers on Facebook and 15,900 on Instagram, showcasing the product range and connecting with a global audience. This digital strategy enhances the brand's presence and draws in a diverse community appreciative of sustainable fashion. Financially, the business's success in Portugal reveals potential for global expansion, with its strong brand identity and dedicated customer following providing a robust foundation. The founder is now searching for a passionate individual to take over the business, further develop it, and harness its growth opportunities in new markets. This transition aims to continue the brand’s legacy and realize its international possibilities.