The business, a 100% e-commerce niche brand, is well-established in Australia and New Zealand with significant profit margins and a dedicated social media following. The company is largely automated, allowing it to be managed remotely with minimal weekly involvement of 5-7 hours. The business maintains approximately 4,000 units of inventory in a Perth warehouse, representing a wholesale value of $85,000 AUD and a retail value of $500,000 AUD. With a strong product line of 59 SKU’s, the business has achieved a revenue of $447,600 USD and a profit of $168,000 USD over the trailing twelve months. The company's offerings, targeted at first-time mothers seeking stylish and practical nappy bags, are manufactured in China and shipped via a well-integrated third-party logistics provider, ensuring efficient order processing and delivery. The business utilizes automated marketing campaigns across Facebook, Google, and email, supported by virtual assistants who manage media and customer interactions. Financially, the business enjoys a gross profit margin of 37% and a net margin of 22%, bolstered by recent price increases on best-selling products to offset rising costs. Despite only having been in the market for three years, the company holds a significant market share, competing against more established brands. Opportunities for growth include expanding product offerings and penetrating additional markets, both domestic and international. The current owner seeks to divest in order to reinvest the proceeds in property purchases. The sale includes existing inventory valued at the wholesale price, with potential for inclusion based on the offer.