The business has cultivated an extensive email list comprising 17,000 customers and operates with a profit margin ranging from 34% to 38%. The company enjoys a customer retention rate of 16% to 22%. Fulfillment is streamlined through a partner based in Europe, minimizing overhead by eliminating warehouse costs, ensuring customer delivery within 4-6 days. The brand leverages influencer marketing and social media advertising, primarily on platforms like Instagram and TikTok, to attract its primary demographic of 14-18-year-olds, with a customer base comprising 80% females and 20% males. The largest market share is in Sweden, achieved over a span of three years, although expansion into markets such as the Netherlands and Germany presents untapped potential due to limited marketing efforts in these areas. A distinctive aspect of the business is its exclusive product, a unique hoodie designed collaboratively with the Poland-based supplier who handles both production and logistics. The brand benefits from efficient supplier invoicing, with payments reflecting product sales from the previous week. Financially, the company performs best during November and December, particularly around Black Friday, with overall revenue between January 2020 and December 2021 reaching €1,080,000. Shipping costs are more favorable to destinations in Germany, the Netherlands, and Belgium. Notably, a currency switch from Euro to SEK in August 2021 influences reporting, with past revenue figures incorrectly represented due to this change. This discrepancy aligns with issues reported on the Shopify platform, which is used for business analytics and sales reporting.