An emerging beauty and wellness brand, launched as a solution to its founder's challenges with intermittent fasting, offers a consumable product designed to boost beauty and wellness with collagen content. Established in mid-2019, the brand has achieved $460k in sales in under two years with a 60% gross profit margin. The product, an energy-boosting drink tonic supporting intermittent fasting, is Australian-made and has garnered organic media coverage from prominent outlets, contributing to unexpected sellouts. The brand engages directly with customers, boasting over 20k Instagram followers and 10k email subscribers, and is suited for operational flexibility, as it can be managed remotely. Aiming for a luxurious aesthetic, the brand seeks to align with beauty-centric rather than pharmaceutical offerings. Manufactured in Melbourne, the product's demand, fueled by significant media exposure, often leads to being out of stock. The business potential includes expansion into international markets, establishing stockist relationships, enhancing subscription models for steady cash flow, securing celebrity endorsements, adjusting pricing, and product bundling to increase order value. Marketing efforts have focused on organic PR with proven results, while digital advertising and influencer partnerships have been experimented with. The brand is poised for growth, with unrealized sales due to stock shortages, and opportunities for pre-orders and sales capturing. The founder is selling the business to focus on other commitments, offering a promising venture for a buyer capable of enhancing its established success. A manufacturer handover is ready, providing a comprehensive opportunity for further expansion.