An Australian online directory site specializing in mental health services connects users with counselors, psychologists, and therapists. It ranks highly on search engines for related keywords, drawing 27.3K monthly page views and 14.8K unique visitors, generating a net monthly profit of $1,905. Revenue flows from annual memberships for standard and premium listings, advertising room rentals, and occasional sponsored content. The business has 150 paying members and features a blog with over 700 articles. It was founded in 2011 and purchased by the current owner in 2020. Offering recurring income and passive operation, the business model boasts a 42.3% year-on-year growth, $2,118 monthly recurring revenue, and a high customer lifetime value of $533. Social media presence includes 3.5K followers and 1.9K email subscribers. Backed by strong SEO and collaborations with well-known organizations, the site is a valuable asset for those in the mental health or entrepreneurship sectors. Potential buyers could be individuals aiming to enhance mental health accessibility in Australia or seeking a minimal-effort income source. The current owner seeks to divest due to personal circumstances and focus on a new startup in the cryptocurrency sector. Prospective purchasers are ideally Australian to meet domain ownership requirements, however, non-residents can also manage this with the proper paperwork. A broad range of assets, including brand and customer databases, website files, social media accounts, and post-sale support, are included in the sale. Opportunities exist to elevate revenue, such as enabling ads on the platform’s blog pages.