A six-year-old eCommerce business specializes in selling straight razors, shaving kits, and accessories online. It packages high-quality German-made razors in locally crafted wooden boxes, creating unique gifts that boost sales during holidays like Father's Day and Christmas. The business has generated over $450,000 in revenue since 2015, with an average order value of over AU$200, a gross margin above 35%, and a profit margin exceeding 12%. It boasts a customer base of more than 2,000 Australians, a return customer rate of 10%, and over 200 verified 5-star reviews. The company leverages social media with a notable presence on Facebook and Instagram, alongside a mailing list of 2.2K subscribers. Growth prospects include expanding product listings to platforms like Amazon for international sales, increasing inventory, and boosting return customer rates through targeted marketing campaigns. The business uses Shopify for its primary sales channel, supplemented by Google Ads and an eBay store. Operationally, inventory is sourced from Australian and UK wholesalers, with expertise in managing PPC advertising and inventory logistics to fulfillment centers. Priced without inventory, this business is for sale as the owner shifts focus to other ventures, offering post-sale support to the new owner. The ideal buyer would be someone experienced with digital marketing or seeking to replace their income through eCommerce. The business provides brand assets, customer databases, social media accounts, vendor contacts, and e-commerce platform accounts, offering a robust foundation for continued growth.