A software developer established a web application in 2011, providing a platform for generating, saving, and sharing custom images for a well-known collectible card game. This service offers a free version and premium upgrades through a subscription model. The application is a prominent name in its niche, with 265 paid subscribers predominantly from the US and a mailing list comprising 1,250 members. The website garners approximately 1.29 million page views and 58,000 unique visits monthly, generating an average revenue and net profit of USD$1,265 and USD$1,030 per month, respectively. The business has managed a churn rate of 10.5% in the past year with a 55% increase in monthly recurring revenue (MRR). The founder spends limited time per week managing tasks such as emails, forum posts, handling unique subscription requests, and community feedback due to there being no employees. However, a team of volunteer moderators and a content writer support the operations. The user base exceeds 80,000 accounts, with 14,000 active users in the last six months. Subscribers also engage with the brand on social media platforms. The sale, categorized as an asset sale, presents an opportunity for a buyer knowledgeable in the gaming domain and proficient in community management, programming, and database handling. The seller aims to focus on other projects and his family, entrusting the business to someone who can ensure community growth. Key strengths include community loyalty, brand establishment, and significant IP, with opportunities for revenue expansion and feature development. Post-sale, 30 days of training is available. Inventory units are valued at $1,275.