This document outlines the auction details for an established online pet boutique that has been running since 2004. The business can operate on a part-time or full-time basis, having generated an average gross revenue of $10,454 per month between August 2007 and February 2010, with a profit averaging $6,273 per month. The site achieved top rankings for over 700 keywords on search engines like Google and does not rely on paid advertising for its traffic. Instead, it garners attention through press coverage and search engine optimization. The business benefits from a strong industry reputation, supported by appearances in prominent media outlets, and features a user-friendly website design that enhances customer experience. Additionally, this business offers a targeted opt-in email list of more than 15,000 subscribers and has a pet business directory that offers further advertising potential. The site, ideal for both family-run operations and businesses looking to expand their online presence, includes two domains and offers 30 days of web support. Revenue primarily comes from retail sales of pet apparel and accessories, supported by adsense, with the opportunity for growth. The auction provides interested parties with the chance to continue benefiting from six years of development in a steady industry resistant to economic downturns, with busy seasons running from September to February. During the last few years, this business's earnings have highlighted its potential, with over $160,000 in gross revenue for a full-time 2008 operation translating to a 60% profit margin. For more specific financial and traffic details, further resources and videos are available.