This fitness platform was created to help busy individuals improve their strength, mobility, and overall health through over 250 short workout sessions led by certified international instructors. Launched in December 2016, the site initially aimed to become a notable destination within the wellness space. However, due to an international move and life changes, the original owners shifted their focus to other ventures in different industries. Despite minimal promotional efforts, the platform managed to generate approximately $1700 per month in 2017 and remained profitable in 2018 without significant marketing. The sale includes the domain name and its alternative, the website itself, a registered trademark, an email list of 1500 individuals, pre-written email templates, and a social media following on Facebook and Instagram. The site initially operated on a membership model but later switched to a single-pay option, though it can support both models. It also features an affiliate program that simplifies partner setup and compensation. Basic maintenance is required to keep the business operational, like updating plugins and managing affiliations. Increasing revenue could be possible through more consistent promotion, influencer collaborations, price adjustments, and additional content creation. The customer base mainly consists of women over 35, including busy moms and older women seeking a gentle fitness approach. The platform has over 1500 members, many of whom joined through social media or wellness blogs. Despite minimal promotion, the platform has generated income, with low ongoing expenses totaling around $103 per month. The site continues to see member engagement and offers a "business-ready" opportunity with potential avenues for expansion, including the development of an app or broader health and fitness content.