A subscription-based digital business in the health sector offers a program designed to help individuals reduce alcohol consumption. Launched in 2016, this online "Drink Less, Live More" program has over 2,000 memberships. The business's operational costs are low, roughly $230 per month, covering software fees, with marketing as the main additional expense. Memberships, primarily priced at $297 for lifetime access, include a 13-week audio course with various supportive materials and a 30-day money-back guarantee. The program was initially developed by the founder following personal experiences with alcohol dependence. The founder invested significant resources into developing this science-based curriculum. The business was sold due to personal commitments, and the new owner prepared it for re-launch after a brief hiatus. Since the re-launch in early September, 23 subscriptions have been sold, resulting in net proceeds of around $5,000 post-refunds. The business leverages ClickFunnels, ConvertKit, and other online tools for operations. An expert is available for hire at $8/hour to manage these platforms. The email subscriber list stands at approximately 9,700, representing a major asset for future customer acquisition. Current efforts have been limited to the existing list, with significant potential to expand through diverse marketing channels like Google AdWords and Facebook. Historically, sales peak around the holidays and New Year, aligning with increased public interest in alcohol reduction. The new owner can assume full control of operational accounts, poised to generate returns soon after acquisition. Recent sales data highlights 19 memberships at $297, two at $197, and two at $97, with four refund requests impacting overall revenue.