By far, the biggest question people ask before purchasing a website or digital business is: “How can I be sure this is legit?”

At Flippa we are well aware of the challenges of finding & vetting digital assets. We’ve recently revamped search and are boosting our highest quality listings.

We’ve been hard at work launching features to help with your own due diligence – including integrations with Google Analytics, AdSense, Quickbooks Online, and most recently our partnership with SEMrush.

But sometimes you want even more. Before you pull the trigger, you want to dive deep into a business, scrutinize its operations, and ensure no stone is left unturned.

Today, we are proud to announce a new program to help with just that:

Flippa Due Diligence

Flippa Due Diligence is a new verification & assessment service offered by Flippa. Available to purchase for most listings, our due diligence report provides deep analysis, insightful recommendations, and peace of mind.

It covers the following areas:

  • Initial Consultation
  • Financial Analysis
  • Traffic Analysis
  • Sales & Marketing Analysis
  • Operations & Legal Analysis
  • Industry & Competition Analysis
  • Pricing Analysis
  • Risk Assessment & Recommendations

Every business has a story, and before you purchase, it’s critical that you understand what it is. With this new service, we run a full analysis of the business along multiple dimensions, share our findings, and pinpoint areas of risk. Learn more.

Business Valuation Chatbot

Thinking about selling, but aren’t sure how much your business is worth? No problem. We’ve taken years of historical selling data and rolled it into a new business valuation chatbot

It’s easy to use: Just answer a few simple questions about your business, and the bot will give you an accurate estimate of how much you can sell your asset for. When you’re ready to sell, all the information you entered will be pre-filled for you. Check it out.

Reply to Discussions Directly from Email

Communication with the other party is arguably the most important part of the buying & selling process. Which is why we’ve just made this a whole lot easier.

Starting today, you can reply to discussions without leaving your email. Just reply directly to the email, enter your message, and the other party will be notified. You can even upload attachments, and they will appear in the normal discussion thread on Flippa along with your message.

We are always looking for ways to improve. If you have feedback or questions, please let us know at [email protected].


Stefan von Imhof
Head of Product,

Stefan Von Imhof

Stefan Von Imhof

Stefan von Imhof is the Head of Product at Flippa and a longtime user. Prior to joining the company, he founded an eCommerce retailer which he later sold on Flippa. After living in California for 15 years, he and his wife now reside in Melbourne, Australia, where he continues to buy & sell digital properties today.

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