The auction details the sale of a bespoke project targeting the UK Sports, Health & Fitness sector, but adaptable for other industries with minimal redesign. The original developers built the site during a different phase of personal and professional life, and due to new responsibilities and time constraints, they are seeking a new owner. The offer includes a Twitter account, multiple domain names, existing membership data, photos, advertising partnerships, and a list of industry contacts. Training and ongoing support will be provided. The site, although dormant for a few months, showed promising growth in visitor numbers from March 2011 to July 2011, reaching 3.5k-5.5k visitors monthly. Revenue opportunities include memberships, ad space, recruitment listings, and course listings, with revenue generated mainly through search functions and Twitter connections. In approximately three months, the project earned nearly £1000. The website is equipped with a Content Management System meant for easy use, allowing control over page content, member profiles, SEO, advertisements, and site analytics. Additional features include database management, payment processing for various site functions, and sharing capabilities through social media integration. The site has experienced consistent average monthly visitors of about 3565, with average page views of 8229 from December 2011 to April 2012. The sale is intended to ensure the website's potential is maximized, supported by comprehensive analytics and the opportunity for its new owner to continue its development or repurpose it entirely.