In 2009, following the release of a popular novel exploring themes like the human soul, the Freemasons, and noetic science, a blog was launched that delves into these subjects along with topics such as the law of attraction, positive thinking, and meditation. The blog's articles consistently achieve high search rankings in both the UK and USA, particularly for keywords related to noetic science. This success is notable considering the blog operates under a domain ending in ".co.uk." The site has a steady stream of about 150 unique daily visitors, predominantly from the United States, and possesses a PageRank of 4. Anticipation is building for a surge in site traffic with the upcoming 2012 film adaptation of the novel, which will feature a renowned actor in the lead role. Meanwhile, the site's mailing list, managed through a popular email marketing service, has accumulated 839 subscribers. Metrics indicate a Bounce Rate of 1.42 and an average time on site of three minutes and four seconds. Included in the sale of the blog is the domain, though specifics like the web address and further traffic or revenue details remain generalized to maintain anonymity. With the combination of a strong content foundation and growing interest from the related film release, the blog is poised for significant growth.