In 2009, an individual acquired a well-established website that has been active since 1994, boasting a page rank of 4 and a strong link profile. The website consistently ranks #1 on Google for high-volume search terms related to its niche, attracting significant monthly global searches according to Google's Keyword tool. The website's content is created through automatic scripts gathering information from various sources, and it requires minimal maintenance aside from a monthly server cost. Since 2009, the site has remained a reliable revenue generator without the need for ongoing development or maintenance.
The website monetizes through an affiliate program, earning $29 to $30 per sign-up. The site features sponsored ads, which receive around 30,000 monthly click-throughs, and the conversion rate averages one sale per 400 to 500 clicks. There is potential to improve this rate by optimizing ad placements and design. Over time, the monetization system faced issues with the database overloading due to high traffic, which caused revenue drops in mid-2010.
Included with the main site are 30 other related domain names. The website has averaged around 9,800 visits per day since December 2009, with 60% direct traffic, 35% from search engines, and 5% from referrals. The site owner invites potential buyers to contact them for detailed revenue and traffic statistics.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More