The business for sale, centered around an ecommerce platform, offers a comprehensive package including a website, social media platforms with significant followers, and a substantial subscriber list. The social media presence includes three Facebook fan pages with more than 168,000 followers in total, and an Instagram fan page hosting over 810 followers. A well-established subscriber list features over 40,000 subscribers and buyers, all obtained through a double opt-in process.
To maintain operations, the new owner must employ a skilled virtual assistant experienced in social media marketing and advertising campaigns to optimize cost efficiency. Additionally, a proficient SEO expert should be engaged to manage high-quality keywords, long-tail keywords, Google ranking, and website optimization. Contacts for potential hires are available, as the previous owner can provide details of personnel who have been working effectively in these roles.
The sale has been prompted by the current owner’s involvement in multiple ventures and an upcoming app launch, necessitating investment and time. Products are dropshipped from licensed suppliers in the USA, Canada, and the UK, with direct introductions to suppliers offered to the new owner. Revenue is primarily generated through shoe sales, although additional streams include shoutouts on social media and website ad space. The existing profit margin on products is 30%, with the possibility for the new owner to increase it to 45%.
Ongoing expenses involve monthly salaries for a virtual assistant and SEO expert, advertising costs for Facebook, and website hosting on a dedicated server. Initially reliant on social media advertising, the business has transitioned to organic traffic growth. Opportunities for improvement include expanding email marketing efforts and ensuring the timely availability of new shoe releases.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More