A small development team, consisting of two individuals with over a decade of experience in designing and developing WordPress themes, manages a platform offering their collection of WordPress themes. The business has developed over 13 high-quality themes, selling them through their platform and various marketplaces. Some noteworthy themes include a popular Easy Digital Downloads theme and a feature-rich real estate theme. The operations involve theme design, development, marketing, support, and updates, alongside occasional customization and installation services. Most customers are freelance web developers, with some direct buyers for personal or startup projects.
Despite lacking marketing expertise, the team is focused more on coding. They see the business as an attractive investment opportunity, particularly for individuals with stronger digital marketing skills. The business assets include the complete theme collection and marketplace accounts. Operational continuity requires existing theme business knowledge or WordPress development skills. The sale is motivated by the intention to move to another country. Revenue is generated mainly through marketplace sales, with monthly expenses including support desk, domain, and hosting costs totaling approximately $29, plus time investment.
Marketing is generally handled by the marketplaces, however, boosting sales beyond a certain point might require adding more demos and features. Improvement opportunities for the business lie in expanding the demos and features of its themes to stand out more in the competitive market.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More