The website in question is a family and lifestyle blog initiated in 2012. It was created by a parent who began as a novice in blogging. Despite initial hurdles, they quickly acclimated by joining online blogging groups, learning about social media dynamics, and collaborating with companies for sponsored posts. The blog has steadily grown to generate income through advertising and partnerships with blogging networks.
The site garners an average of 11,710 sessions and 16,825 page views monthly, with the majority of users aged 24–35 and primarily female (90.8%). The audience is predominantly from the United States, with significant traffic originating from social media (59.7%). The blog’s social media presence includes a strong following on platforms such as Facebook, Pinterest, Twitter, and Instagram.
Maintaining the site demands approximately 10–15 hours weekly, mainly for content creation and social media interaction. The blog’s current owner plans to sell it due to personal developments necessitating a return to education. Essential resources like existing blog networks, ad network details, and social media accounts will be transferred to the new owner, although personal photos will be removed for privacy.
The sale package includes the domain, an existing web hosting plan, an SSL certificate, a stockpile of unpublished blog posts, and an email subscribers list. Future growth opportunities lie in affiliate marketing, which the seller identifies as an area for potential improvement. Revenue and traffic data have been verified, yet buyers are advised to conduct their own thorough evaluations.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More