The owner has been managing a home design site independently for several years, handling tasks such as comment moderation, SEO, and maintaining an appealing design. The site has potential for growth, particularly through social media, although the current owner lacks motivation to drive its expansion. The site is recognized among leading design platforms and has been praised for its blog design, also gaining recognition from various design-focused websites. In June, the site welcomed approximately 59,000 unique visitors, with an increase in community engagement reflected in growing comments. It boasts over 17,000 organic backlinks and holds a PageRank of 5.
Operating the site requires minimal effort, approximately an hour daily, thanks to a team of writers who also promote content effectively. The site runs on a Bluehost account with hosting prepaid for the year, utilizing WordPress for content management, and features a custom design with clean, modifiable code. Social media presence includes a Twitter account with over 600 followers and 3,600 RSS/Email subscribers.
Revenue generation, mainly through Google Adsense and partnerships with networks like Glam and BurstMedia, has been moderate due to limited monetization efforts by the owner. Current revenue from Adsense demonstrates potential, with monthly earnings ranging from $734 to $942 in early 2010. Unique visitor stats indicate considerable traffic, peaking at 108,000 in March 2010. The owner is seeking a buyer to further nurture and expand the site’s potential.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More