The business for sale is a profitable enterprise dealing in silver products, which has generated over $114,000 in sales for 2010, with a profit margin of 20%-30%. The partners are selling due to differing passions, seeing this as a lucrative opportunity for a buyer, especially as demand for precious metals like silver is increasing in uncertain economic times. The business boasts a highly optimized, custom-designed website, an automated sales process, and exclusive custom silver dies that set it apart from the competition. Key assets include a customized shopping cart system, an educational blog with strong customer engagement, effective eBay templates, and a comprehensive customer database of over 3,400 active users and 4,600 Twitter subscribers. The sales process is streamlined, with 99% of orders paid through PayPal, and the business benefits from a top-ranked online presence without paying for advertising. The sale includes valuable business equipment, a small inventory of silver products, and rights to unique silver coin designs. Operating expenses are minimal due to free hosting and affordable automation tools. The new owner will also receive full marketing strategies, a strong customer goodwill base, and 45 days of support from the current owner to ensure a smooth transition. The sale will be conducted confidentially, with the option for escrow if desired.