The owner and founder of an established website is selling it to fund home improvements. The website, initially developed from scratch, specializes in producing top 10 lists across various product categories, and it operates using WordPress with additional premium plugins for enhanced functionality. It uses a Content Delivery Network (CDN) and is hosted on a VPS, but there's potential to benefit from faster hosting services. The site predominantly attracts organic traffic from Germany, and it generates income through commissions from a major online retailer, specifically the German branch. The current operational workload involves posting 1-2 articles weekly, requiring 2-3 hours of effort.
Moving forward, to boost traffic and earnings, it is recommended to introduce fresh content regularly and incorporate comparison tables as potential revenue enhancers. The website's expenses are primarily outsourcing content and hosting costs. Marketing efforts have so far included backlink building. The sale of the website encompasses the domain, all existing content, website files, and associated social media accounts, which include profiles on popular platforms. A video walkthrough has been made available to ensure the buyer can assess the site's reliability. Communication is encouraged via private channels for further queries or discussions regarding the sale.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More