The business, an e-commerce platform selling baby change mats, play mats, and blankets, is up for sale at an asking price of AUD $49,000, including stock valued at around $4,000. Established in April 2014, the business evolved from handmade product creation to offering items for maternal and child health centers and a global market. The typical clientele includes new mothers and local councils. The owner, who established the business, is selling due to a lack of time to scale further. The sale includes multiple domain names, social media accounts on Facebook and Instagram, and customer data available in an Excel format. Inventory is kept at home and shipments are personally managed. Primary traffic sources for the site are Google, Instagram, and Facebook, with no search engine optimization or paid traffic strategies having been implemented. The business uses PayPal and Stripe for payments, and revenue can be verified and transferred to the buyer. Average profit margins vary per product: Change mats (47%), swaddles (67%), and play mats (62%). Operating the business requires less than an hour per week, with tasks including picking up stock, packaging, posting products, and managing social media interactions. The platform utilizes Wix, Shopify, and Etsy, and is hosted by GoDaddy. There are no known competitors, with the quality of fabric being a key differentiator. The owner offers to provide post-sale support and training and is willing to sign a non-compete agreement. Future growth opportunities include wholesale arrangements and geographical expansion. There are no geographical limitations for potential buyers.