The content website, discussed here, specializes in providing how-to guides for Apple products and apps. In 2017, it achieved nearly 2 million unique visitors, demonstrating significant growth and ranking on the first page of Google search results. The website focuses on delivering tips, tricks, and recommendations to help users maximize their Apple devices’ potential. Despite its successful traffic growth, there has been limited effort to monetize the site, presenting a lucrative opportunity for a new owner. The current owners acquired the site through an online marketplace about 9-10 months ago, intending to complement their portfolio of content sites. However, a strategic pivot to ecommerce shifted their focus, and the site hasn't received adequate attention.
The sale includes all content and media assets such as text, images, social media accounts, branding materials, and contributor pay schedules. The operation requires minimal maintenance, with recommendations of 2-4 new posts per month and about an hour weekly for administrative tasks. The decision to sell stems from a misalignment with the current business model.
Revenue is generated through platforms like Adsense, Sovrn, and the iTunes affiliate program. Opportunities exist to increase income via additional ad units, ad networks, header bidding, and selling app reviews. Expenses currently include web hosting, which could be optimized to reduce costs, and payment for high-quality article contributions.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More