The WordPress review plugin in question has been a staple since March 2009 and is implemented on over 2,000 sites. The current owner lacks the time to dedicate to its management and is seeking a buyer. Key financial insights include monthly PayPal revenues, averaging between $4,223 and $10,728 from March 2009 to May 2010. Additional minor sales occur through another payment method, though it's not advertised. Previous custom programming requests have been outsourced, suggesting potential income of $1,000/month if pursued. The plugin has minimal hosting costs and a refund rate averaging 8-9% over the last six months. A total of $9,000 has been paid to affiliates, with $8,000 being legitimate commissions, although few current sales are from affiliates. Advertising, primarily through AdWords, has reduced from $500 to $250/month. The owner suggests increasing sales through enhanced marketing efforts and adding requested features cheaply. Potential buyers are assured of one-month post-sale support from the current owner, covering tech support, bug fixes, and development guidance. Affiliates and order systems require new licensing, estimated at $200-$300. The daily time commitment for running the plugin is about 30-60 minutes, mainly for tech support and affiliate management. A dedication beyond an hour daily could significantly enhance revenue. The owner is committed to selling to someone who intends to maintain high support standards. Interested parties should reach out for discussions and additional verification.