The seller established a highly profitable giveaway website approximately two years ago, managing all business operations personally. This website, with 38,000 subscribers, focuses on generating revenue through advertising and affiliate programs. The seller is divesting from this business to concentrate on newfound responsibilities as a part-owner of a biotech company. Launched in mid-2016, the site thrives on email and direct traffic, emphasizing email list growth for traffic generation rather than search engine optimization or paid traffic. The business, operating on a simple daily basis, requires minimal time investment, totaling 15-20 minutes a day for activities such as building giveaways, sending emails, and social media posting.
The sale offers the business's domain name, WordPress template/files, a substantial email list, and various social media accounts. To maintain operations, basic costs include email services, prize allocations, hosting, and sweepstakes software subscriptions, summing up to less than $500 monthly. Despite limited marketing initiatives, primarily relying on its sizable email database, the business holds significant potential for growth. With millions engaged in sweepstakes and competitors in the field seeing six to seven-figure revenues, enlargement of the email list and increased traffic are the main strategies for scaling. However, the seller opted to maintain a steady income source rather than aggressively expand. The sale includes all necessary tools to sustain and potentially grow the business significantly, offering a lucrative opportunity to interested buyers.