The business, a luxury online cosmetic brand focusing on cruelty-free products, was established in 2018 by its original owner and founder, who is now selling due to health issues. The asking price is AUD $68,000 (equivalent to USD $49,000) including stock. The owner is under medical strain, which resulted in temporary cessation of sales in April. The business reportedly experienced growth in website and social analytics without significant marketing expenditure. Its primary demographic is women aged 16-27. The business includes two domain names, social media accounts with significant followings on Facebook and Instagram, and a MailChimp list of over 40,000 subscribers. It holds approximately 12,000 stock units in a moveable storage facility, managed via DHL or Australia Post. Revenue is generated through various channels, mostly social media, with no need for additional SEO investments. The business benefits from favorable supplier arrangements without needing specific operational skills from the owner, and all revenue sources are transferable. It operates on the Shopify platform and costs around $29 monthly for hosting. Primary traffic sources include social media, organic searches, and EDM campaigns. Influencer and Facebook marketing campaigns are utilized. The business has seen no product returns over the past year and maintains average profit margins outlined in its financial statements. No freelancers are employed, and the owner dedicates around two hours per week to operational tasks. The brand's global potential for expansion includes offerings in swimwear and fashion. The owner is agreeable to provide post-sale support and sign a non-compete agreement if required.