A blog focused on lacrosse, originally established in September 2013, was created to fill a gap in online resources for lacrosse players and their parents seeking informed purchasing decisions. Since its inception, the site has generated a passive income of over $105,623 over four years, amassing 937,500 pageviews, becoming a leading lacrosse authority site globally. The creator, who started other online ventures, is now looking to sell the site. The sale includes the full website with its content, a large email list of over 6,200 subscribers, social media accounts, extensive keyword research, and training/support on site operations. To maintain the site's operations, the purchaser would need to regularly update content, with suggested activities such as email campaigns and social media engagement to drive further growth. Revenue is derived from an Amazon affiliate program, and regular expenses include a Mailchimp subscription, hosting, and content creation costs. Marketing strategies have focused on building high-quality backlinks, achieving strong SEO rankings, optimizing Amazon affiliate clicks, capturing email subscriptions, enhancing page security and speed, and employing link redirects and giveaways. The current owner identifies potential growth strategies for a new owner, including generating fresh content, leveraging the existing email list for marketing, tapping into international targeting opportunities with Amazon, and continuing to develop backlinks by contributing guest posts to sports websites.