A premium domain, previously owned for over 20 years, is now on the market. The domain has significant value in the lawn care industry, offering a lucrative opportunity with a low reserve price. Global searches for related terms reach 562,500, with competitive cost-per-click (CPC) figures: $1.91 for the domain, $1.00 for "lawnmowers," and $1.24 for "lawn mowers." The market includes over two dozen major brands in the U.S. and internationally, with average lawnmower prices around $399, and commercial models exceeding $3,000. More than 10,000 online retailers distribute lawnmowers, including major e-commerce and home improvement stores. The auction will be highly publicized, utilizing direct emails to manufacturers and retailers, paid advertisements, and a press release. The seller, established on a prominent marketplace, possesses a flawless feedback rating and a large portfolio of premium domains. In addition to this offering, they manage various developed web assets. They invite inquiries and express gratitude to potential buyers for their interest in the auction.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.