The sale includes a website, its domain, business operations, social media channels, and a mailing list of over 2000 subscribers. The core responsibilities for maintaining the business are customer support and dealing with suppliers, requiring approximately 12 hours of work per week. The owner is selling the business due to its growth beyond their expertise, particularly in management, rather than focusing on their strength in SEO. Revenue is generated through product sales, which are fulfilled by a supplier in China. The business has two inventory models: pre-paid stock guitars and custom guitars, with order payments made to the supplier. The business also absorbs the cost of free shipping, averaging $90 USD to its main market in the United States. Marketing relies predominantly on organic Google traffic, attributed to favorable search rankings for key phrases. Improvement opportunities for the new owner include streamlining processes for order management and customer service to save time, enhancing email marketing, and expanding sales through social media and platforms like Amazon and auction sites. However, expansion to these platforms would only be feasible for stock guitars since custom guitars are made to order.
I have over 15 years of experience in web development and SEO, specializing in e-Commer...
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2 transactions totalling USD $32,750
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