The business specializes in online sales of stick-on and iron-on labels for school, aged care, and businesses. Established in 2005, it experienced significant growth with new equipment after the current owner took charge in 2017. This owner, looking to become a CPA, is now selling the business for AUD 80,000 plus stock valued at approximately AUD 10,000. The business includes domain names, social media accounts with followers, and a customer mailing list of 15,000. Customer data can be exported into Excel, and inventory valued at around AUD 10,000 is kept on-site.
Primary traffic comes from Google Ads during peak seasons, with no SEO efforts currently in place. The site ranks on pages 1 or 2 for relevant keywords without any purchased traffic. Business revenues are tracked via Merchant Warrior, PayPal, and EFT, with verification possible through payment processors, Opencart, and QuickBooks. Average profit margins are consistent, calculated at approximately "cost x 5," with a low refund/return rate primarily due to delivery issues. Main expenses include stock, rent, telephone, and internet, and no employees or freelancers are associated with the operation.
The site operates on the Opencart platform, is hosted on Netregistry, and was last changed two years ago. The owner handles daily operations independently, investing about 4-5 hours daily. The business is positioned better than competitors due to its design. The owner is willing to sign a non-compete agreement and provide post-sale support. Growth opportunities include custom orders and expanding children's merchandise. There are no geographical limitations for prospective buyers.