The owner purchased a website through an online marketplace for a substantial amount but has since neglected it, allowing it to maintain steady organic traffic from countries like the US, UK, and Canada. Specializing in running, triathlon, and adventure races, the site represents an evergreen niche with growing interest. The website mainly requires approval of user-submitted content, with about two to three submissions per day, suggesting minimal operational effort is needed. The current owner is selling the site to invest in an offline business, noting the site's potential if refreshed with new content, images, and videos. Potential improvements include enhancing search engine optimization and engaging with race organizers and social media to increase visibility.
Included in the sale are a premium domain, a geographically targeted email list, social media accounts, and hosting paid until August 2018, along with access to a marketing platform paid up to May 2018. The site's revenue is generated through Google AdSense, although the buyer must have their own active account since it's non-transferable. Operational costs include $2 monthly for hosting and $20 monthly for the marketing account. The owner advises using the marketing platform to send region-specific newsletters automatically.
Potential buyers must be verified before bidding and use an escrow service for transactions. The owner commits to facilitating the transfer of the domain, hosting, social accounts, and marketing platform credentials, ensuring a smooth transition with no downtime.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More