The business in question is an eCommerce venture that designs and sells luxury watches and straps, focusing on direct consumer sales through a website hosted on Shopify. The company sources products from vetted Chinese manufacturers at a fraction of the retail price, which are then sold globally with fulfillment managed by a partner. Originally, this was a side venture, but the founders are now selling it due to other business commitments. Key business expenses include Shopify fees, warehouse costs, and fulfillment and shipping charges. The assets included in the sale encompass a fully-functional Shopify store, a range of social media accounts, an email list, and significant inventory. The primary traffic sources are social media and organic channels, particularly influenced by Instagram and Facebook ads. Although there has been some direct advertising, the main marketing focus has been on social media. The business is distinguished by its superior website performance and product quality compared to competitors. The primary competitors mentioned are well-known in the luxury watch segment. The business maintains its inventory in a fulfillment center in Hong Kong, and the owner currently handles social media management, customer support, and product development. Future growth opportunities include capitalizing on the groundwork laid for the brand to expand further. Post-sale, the business offers support and training, which includes substantial assets, effort put into brand positioning, manufacturing, and logistics setup, making it an attractive option for those wishing to build a global watch brand. No non-compete agreement will be signed, but sellers will not directly compete.