The owner of a visual curation site, established in 2007, is looking to sell the project. Initially launched as a blog, it transitioned into a user-submitted platform for modern architecture and design in 2009 and has grown significantly. Due to personal preferences, the current owner wants someone else to take it forward, especially with the untapped potential in social media marketing. The site has a solid online presence with a pagerank of 5 and over 42,000 backlinks, reaching more than 56,000 unique visitors and half a million pageviews in March alone. The platform's moderation takes about an hour a day and could be further simplified. It is developed using Ruby on Rails, hosted on a 768MB Slice platform, though it could benefit from an upgrade due to increasing traffic. Running costs amount to approximately $81 monthly. The site includes seven domain names and a social media account, which would be transferred upon sale. The owner suggests that with appropriate monetization strategies, revenue could significantly increase. Currently, there are open opportunities for ad spaces, and in the past, earnings reached up to $4,000 monthly from ad campaigns. Although no ads are running presently, this offers new ownership a clean slate for monetization. Analytics PDFs are available for prospective buyers, although access to existing accounts is not included. The site’s traffic data shows fluctuations between 46,000 to 54,000 unique monthly visitors over the past six months.