The sale includes a domain along with associated social media profiles on platforms like Facebook, Twitter, Instagram, and Pinterest, boasting a total follower base of around 33,000. Additionally, the package features an email list containing approximately 1,070 subscribers, a database of 200 writers, and branding assets, including a branded logo and sheet. The business currently garners $250 per month in ad revenue from Mediavine through existing content, with no active maintenance required. The owner, a stay-at-home parent and former marketing executive, is selling due to their return to external employment and desires to see the business thrive under new ownership.
Revenue primarily streams from Mediavine ad networks and sponsored posts. Annual expenses include a $30 domain registration fee and $13 monthly hosting cost. Writers are occasionally paid for their contributions, though many offer content voluntarily for exposure, leveraging a database of over 200 contributors. Marketing efforts thus far have been limited to organic social media engagement.
Opportunities for future growth include increasing content uploads and diversifying content distribution to drive more website traffic beyond existing organic sources. Product sales such as branded t-shirts, mugs, and hats have been explored but require more consistent promotional efforts. With a concerted effort in soliciting partnerships and crafting media kits, there is potential to expand the reach of sponsored posts. Additionally, hosting networking events for mothers in various cities presents a lucrative expansion avenue, building on the successful monthly events already conducted locally.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More