The website, established in March 2016, is monetized through Google Adsense, native ads, and sponsored paid articles. Recent Adsense revenue figures are $1,785 for November, $2,386 for December, and $1,159 for January. The notable increase in November's revenue is due to a partnership with a Facebook page management company that shares blog content and splits revenue generated from Facebook traffic. The business model revolves around content creation, social media sharing, link building, and ad monetization. The site utilizes WordPress and is hosted on a dedicated server, which can be transferred to a new owner. The current owner is selling to fund other projects. Revenue is separately accounted for, and main expenses include hosting, article costs, and link building. The sale includes social media accounts and an email subscriber list managed through Mailchimp. The primary traffic source is Pinterest.
No intellectual property is included, but there are infographics attached to articles. SEO has been implemented, with no search engine penalties incurred. Traffic has not been purchased, and direct/display advertising is not utilized. Offers for sponsored posts are occasionally accepted, priced between $150-$250 per article. Content production involves a freelancer writer, with topic suggestions based on search trends. No specific skill requirements are necessary for the owner, and no customer support is provided. Competitors include lifestyle blogs, and the owner is open to signing a non-compete agreement and providing post-sale support. Opportunities exist to enhance content quality, create more infographics, and build backlinks. There are no geographical restrictions for the buyer, and a 5% success fee applies to the final bid price.