Auction_thumb

FeaturedUsers.com

FeaturedUsers.com

Private Sale Ended

Started:
Tue, 25 May 2010 09:52:00 EST
Completed:
Fri, 02 Jul 2010 11:04:48 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 4
Alexa Rank 141,305

Backlinks

Links in Google 36
MajesticSEO Inbound Links 0

Other Stats

SEMRush Keywords in Google 16
Domain Registration Date -
View extended due diligence data for this listing

Description

In One Sentence

FeaturedUsers.com is an ad network where Twitter users advertise their Twitter profiles on third party Twitter applications in order to gain brand exposure on Twitter and gain more followers.

In Detail

Twitter application developers sign up to become a "publisher" on FeaturedUsers.com then integrate the ads into their website by including a simple line of JavaScript into their sites. Revenue is split between the Featured Users ad network and the Twitter apps that serve the ads. The payout to Featured Users publishers is $2 per CPM, while Featured Users sells CPMs at $2.72 on average (after PayPal Fees). This means publishers are paid approximately %74 of the ad sell, while Featured Users keeps around %26 of the sell.

Featured Users was launched in Feb. 2009 as a means to monetize the Twitter app FriendOrFollow.com. It now serves featured Twitter profiles across more than 35 unique Twitter applications. You can see a list of these apps as well as a pie chart of the proportion of impressions each app generates for the ad network attached below.

Why Sell It?

I have a grand vision of where I believe Featured Users can go, but I'm ready to move on and focus on other projects. I would like to see someone continue where I left off.

Who Will You Sell It To?

Not just anybody! Like I mentioned, there are over 35+ sites in this ad network and just as many developers (myself included). I intend to continue using this ad network on FriendOrFollow.com after I've sold it. So, the new owner must be just as passionate about taking over this project as I was starting it. If you bid, please be prepared to explain to me why you would make a good successor.

Server Details

Featured Users is hosted on Rackspace Cloud servers using a traditional LAMP stack and PHP Zend Framework with the following configuration:

  • 8192 MB Linux Server Instance - Impressions Database Server
  • 512 MB Linux Server Instance - Customer Web Server and Blog Database Server
  • 4096 MB Linux Server Instance - Replication of Impressions Database for Reporting
  • 2048 MB Linux Server Instance - Web Server to Deliver Banners

Month server bills run around $675 including bandwidth.

What Is Included With The Sale?

  • Our customer mailing list (854 subscribers)
  • Our Twitter account @FeaturedUsers (10,400 followers)
  • Admin to our Publisher Google Group
  • Admin to our FaceBook Fan Page
  • Our domain portfolio (includes 11 domains)

Naturally the source code, database scheme, and existing data is also included. I will also help the new owner with the transition.

What Is NOT Included

I will only commit up to 40 hours of help/consulting time, for the transition of this project from me to you. My assistance is limited to work that directly relates to the transfer of ownership of this product in its current state. This does NOT include adding new features or anything of the like. If the transition takes more than 40 hours of my time, or goes out of the scope of transferring ownership, I may request my standard hourly consulting rate.

Additional Revenue Details

Featured Users generated around $70k in revenue last year, or around $5400 in revenue per month (after PayPal fees). After 74% is paid to publishers and $675 is paid for servers there is around $800/month in profit.

I believe there are areas of improvement that can be made here by:

  • Reducing server costs
  • Increasing the size of the ad network
  • Backfilling ads when all paid Featured Users impressions have been used.
  • Increasing the amount of paid Featured User impressions through promotion, increased ad performance, product improvements.

Additional Traffic Details

Web traffic for the customer front end of FeaturedUsers.com can be seen in the Google Analytics PDFs attached below.

The FeaturedUsers.com banner generates about 4 million impressions per month with about 2 million of those impressions being paid. There is a banner impression growth chart attached, as well as the publisher banner distribution share pie chart. 

Comments

  1. Px48x48
    Posted by:
    liss ( | $11.3K )
    Date:
    Tue, 25 May 2010 19:04:52 EST

    Please send me your BIN price and reserve too

    Thanks

  2. Px48x48
    Posted by:
    liss ( | $11.3K )
    Date:
    Tue, 25 May 2010 19:13:00 EST

    also please revenue prove

    thanks

  3. Px48x48
    Posted by:
    TVI ( | $210K )
    Date:
    Wed, 26 May 2010 00:13:23 EST

    Interesting: Twitter will no long allow sponsored tweets ...Can this affect your business at some points? http://www.stoweboyd.com/message/twitter-wont-support-third-party-sponsored-tweets.html

  4. Px48x48
    Posted by:
    noahwesley ( | $170 )
    Date:
    Wed, 26 May 2010 01:24:26 EST

    @TVI I'm a publisher that uses this (wonderful) service. I just read through a lot of discussion about the new Twitter TOS changes regarding ad networks. I don't see how any of those changes would adversely affect FeaturedUsers.com. The beauty of this particular ad network is that all the advertising happens outside of Twitter (this is not in-stream advertising, which is what Twitter is tightening the belt on). In fact, it Twitter's announcement, they specifically mention that these types of ads are okay.
    This site is a great idea, has excellent execution and still has a first-mover advantage. (I have no vested interest in this auction. As I said, I'm just a current client/publisher).

  5. Px48x48
    Posted by:
    dustyreagan ( new )
    Date:
    Wed, 26 May 2010 07:25:03 EST

    liss, Thanks for the comment. There is no Buy It Now option. The buyer must have the ability to successfully run the network as well a balanced bid. The reserve is $10k. However, Flippa currently has my minimum bid all messed up. Hopefully they'll fix it soon. I'll get some sorta' proof of revenue up today.
    TVI, Twitter's new TOS do not adversely affect Featured Users. I truly believe that Featured Users will always be as safe to run as Google AdSense in terms of running into problems with Twitter's TOS.
    Noah, Thanks for the kind words. :)

  6. Posted by:
    The seller deleted a comment from dustyreagan ( new )
    Date:
    Wed, 26 May 2010 07:43:37 EST
  7. Noavatar
    Posted by:
    ht125 ( | $328 )
    Date:
    Thu, 27 May 2010 02:49:19 EST

    currently i see your banners showing a default featuredusers banner, looks like there is no advertisers in the system, question is: do publishers being also paid at $2/cpm when no advertisers ? or it works like google adsense default banners with no revenue for publishers when this happens?

  8. Px48x48
    Posted by:
    dustyreagan ( new )
    Date:
    Thu, 27 May 2010 04:44:47 EST

    ht125, It works like Google AdSense. If there are no sponsors at the moment, it displays a default banner. The sponsor's impressions also have an hourly/display cap that can be adjusted, so their impressions are spread out over time and not blown through all at once. This is the reason you saw the default banner.

  9. Noavatar
    Posted by:
    Barwick83 ( new )
    Date:
    Fri, 28 May 2010 04:45:18 EST

    How do you acquire publishers?

  10. Px48x48
    Posted by:
    dustyreagan ( new )
    Date:
    Fri, 28 May 2010 04:57:12 EST

    Barwick83, There is a sign up form on the website for publishers to apply to the network. I vet them to make sure their site is a quality Twitter application. There is actually a back log of interested publishers. Also, if there's a Twitter app I'd really like to have in the network, I contact the owner and ask if they're interested in joining.

  11. Px48x48
    Posted by:
    dustyreagan ( new )
    Date:
    Thu, 03 Jun 2010 07:09:48 EST

    I've attached PayPal sales reports for the last 6 months.
    PSA: This a private sale, not an auction. If you're interested in purchasing Featured Users you have to place a private offer to me before the end of the month.

To express your interest to the seller, or post a public comment, you need to log in or sign up