FeaturedUsers is an advertising network that enables Twitter users to promote their profiles through third-party Twitter applications to enhance their brand visibility and gain followers. Twitter app developers can become publishers by integrating ads into their websites with simple JavaScript code. Revenue is shared, with publishers earning $2 per CPM while FeaturedUsers sells CPMs for an average of $2.72, resulting in publishers receiving about 74% of the ad revenue.
Launched in February 2009, FeaturedUsers was created to monetize a Twitter app and now features profiles across over 35 distinct Twitter applications. The founder envisions further potential for FeaturedUsers but is seeking to sell the network to focus on other initiatives. The new owner needs to be as passionate and committed as the current founder to continue its growth.
The network is hosted on Rackspace Cloud servers with a traditional LAMP stack and incurs monthly server costs of approximately $675. Sale inclusions are the customer mailing list, a Twitter account with 10,400 followers, Google Group and Facebook Fan Page admin access, and a domain portfolio of 11 domains. The source code, database scheme, and assistance during transition are also provided. However, consulting assistance is limited to 40 hours.
Last year, FeaturedUsers generated around $70,000 in revenue, with monthly profits of about $800 after paying publishers and server costs. Potential improvements could enhance profitability, such as optimizing server costs, expanding the ad network, increasing ad impressions, and enhancing ad performance. FeaturedUsers' banner achieves approximately 4 million impressions monthly.
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