The sale includes the website, domain, and all content. To keep the business operational, a basic hosting account and familiarity with WordPress are necessary, along with skills in content production, SEO, and maintaining an opportunistic outlook. The business owner is selling because they specialize in optimizing established but under-monetized websites, and the site is now optimized and ready for the next owner. Revenue is generated through Google AdSense, Infolinks, and VI.AI, with significant ad layout optimization performed in late 2017. Monthly expenses are minimal, primarily for hosting, costing around $5, and there's a time commitment for content updates and WordPress maintenance.
The site employs light on-page SEO and keyword research for marketing. Future growth can be achieved by adding new content, exploring social media and affiliate marketing, and potentially building affiliate networks. The website operates on WordPress and is currently hosted on a platform that may need to change post-purchase. Primary traffic comes organically due to the aged domain. The business includes no social media accounts or email lists in the sale, and no intellectual property is included.
The owner is committed to providing post-sale support and training for 1 to 3 months. The site does not use direct or display advertising, and the current owner is open to signing a three-year non-compete agreement. There are no geographical limitations on potential buyers. The business's primary growth opportunities include leveraging the domain's authority and exploring affiliate marketing strategies.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More