The business in question is an eCommerce operation that sells hard-to-find herbal supplements and teas through two websites. The platforms have been operational for 14 and 15 years, respectively, and have a responsive design for desktop and mobile use. The original owner is responsible for the business operations and prefers to manage all inventory and shipping directly from home. Both websites utilize Zen Cart, a robust, free eCommerce platform, and are hosted on A2 hosting servers, with the option of transferring or maintaining current hosting arrangements upon sale.
The sale includes three domain names, a MailChimp email list of over 5,000 active subscribers, inventory, a list of suppliers, and provisions for training and support. The business does not include social media accounts and has limited SEO practices, relying predominantly on organic traffic and repeat customers. Historically, the owner has not engaged in social media marketing, direct advertising, or paid promotions extensively, although there is potential for growth through these channels.
The business operates with a high net profit margin, with physical inventory stored at the owner's home. It has established volume pricing with four long-term suppliers, although formal written agreements are not in place, which the new owner can continue. Post-sale, the current owner is willing to provide non-compete assurance and offer support and training to ensure a seamless transition. Geographical limitations pertain to shipping operations, ideally suited to someone located in the US, although outsourcing is possible. Potential growth lies in improving marketing efforts, which currently are minimal, and leveraging the existing loyal customer base.