An individual acquired an e-commerce website last year, which previously sold merchandise such as posters, signs, and mugs featuring "keep calm" branding. The purchase also included a Facebook page with 525,000 followers. Despite initial plans to revamp the site and resume poster sales through platforms like a printable service, the current owner has been unable to devote the necessary time and effort to the project. As a result, the website and the accompanying social media page have not been actively maintained for several months.
Despite this, the Facebook page continues to attract new likes and messages daily, maintains good ratings, and experiences high user engagement. Followers frequently submit new "keep calm" graphic suggestions and inquire about purchasing the available products. The current owner is seeking a buyer who appreciates the "keep calm" concept and is willing to invest the necessary resources to restore and potentially profit from the business.
To facilitate the sale, the owner is exploring options on a digital marketplace platform and seeks assistance from others experienced in selling websites. Potential buyers and those interested in other listings are encouraged to keep an eye on the seller's auction activity through the platform and subscribe to their newsletter to stay informed about new opportunities.
I advise on deals, and acquire businesses for clients, funds and own interests.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More