The business for sale is a website centered on hairstyle articles targeting a female audience, monetized through AdSense advertising. The current owner, who is not the original creator, acquired the domain from an auction, with the site originally established in 2008. Hosted on a specific platform that will need to change following the sale, the site uses a widely-known content management system. The owner is selling the business to fund a new venture, offering assets like domain names and social media accounts but no email lists or intellectual property. The website's income is separable from other finances, and while tax returns aren't available, live revenue verification is offered for serious buyers.
The site has low overheads with annual hosting and domain renewal expenses, and the owner independently creates all content, producing around one to two articles weekly. Main traffic sources are direct and organic searches, with no use of social media marketing or SEO techniques to date. The website boasts over 400 quality posts and maintains natural backlinks with some high-ranking search placements. The sale includes social media assets with modest followings but significant engagement on Pinterest.
Potential growth avenues include enhancing SEO, adding fixed advertising, or implementing an Amazon affiliate shop. The owner is open to signing a non-compete agreement and willing to provide 1-3 months of post-sale support. No geographical restrictions apply to prospective buyers. AdSense is the primary ad network, fully transferable to new ownership, and there are no competitors that offer the same quality content and reputation for originality.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More