The website in question was launched in October 2016 and was operational until April 2017, focusing primarily on Facebook ads to promote a product referred to as the 'Baton Flashlight.' However, the account faced issues because the product was mistakenly flagged as a weapon. Despite efforts to appeal this decision, the problem persisted, and the owner shifted focus to a new brand, thus deciding to sell this site. Initially, 70% of profits were allocated to cover expenses. Later, from September to December 2017, expenses were documented with precision, serving as a basis for the website’s valuation. The business is deemed a turnkey operation, with professionally set up Google Ads campaigns ensuring profitability. Additionally, an Adwords account and a trained third-party order fulfillment specialist are included in the sale. However, responsibilities such as customer service follow-ups and issue resolution are expected of the new owner. The business generates considerable revenue, especially during holidays, with monthly profits ranging from $1,500 to $3,000 through dropshipping and affiliate marketing. It offers potential growth through enhanced dynamic ads and setting up a Facebook retargeting campaign, which the current owner has not done. Included in the sale are the domain, eCommerce platform, branding rights, and an established relationship with a third-party fulfiller. The owner is selling the business due to the demands of a new venture requiring resources for inventory, warehousing, and staffing. Revenue streams are primarily from direct product sales and affiliate sales, with key expenses comprising eCommerce fees, product costs, Google Ads, and supplier charges.